Durango Motor Company – Winter Adventure

For the next winter adventure in this year’s advertising campaign for Durango Motor Company, we headed to the snow white slopes of Purgatory. Durango Motor Company really wanted to focus on a skiing adventure because it is such a classic past-time for people in the area.

We began shooting the car heading to Purgatory resort on one of the coldest mornings I can remember this winter. My thermometer read -7 degrees prior to sunrise. We actually shot the “morning” shots of the family getting ready at sunset the same day, in order to avoid shooting on multiple days. It was certainly a challenge shooting a black Ford Explorer against a bright winter backdrop; it was a true test of the dynamic range on my camera.

A big Thank You to Purgatory for giving us permission to film on the Columbine lift for this fun commercial. We couldn’t have done it without their help. Also a big thanks to the energetic and adorable Frazier family who were the perfect fit for this commercial.

Look for six more installments in the “Your Adventure Starts Here” campaign from Durango Motor Company throughout the year! Production will pick up again this Spring.

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