Keesee Motor Company
Filmed on a beautiful ranch property south of Cortez, Colorado this commercial will undoubtedly tug on the heart strings. Keesee Motor Company asked me to write a script and produce a spot featuring a father and son on a fishing trip. Contrary to the modern style of packing as many shots into thirty seconds as possible, I decided to slow down the pace of the script, and instead, focus on the emotional connection between father and son and the scenic beauty of the location. We also decided to go with no music to provide a sense of peace and calm. While shooting, I captured natural sound of the environment to form the soundtrack for the spot. As in this case, sometimes less is more, and the lack of a music track, draws audience attention almost more effective than any loud music track.