Posted by Preston Benson on August 4, 2016 · Leave a Comment
Piñon Hills Church has endeavored to offer extensive children’s education services from daycare through preschool at its Promiseland Child Development Center, and kindergarten through 3rd grade at it’s Piñon Hills Academy. The church has ambitions to grow the program and provide education through higher grade levels, and so I collaborated with the marketing team to produce testimonial videos that will help build enrollment. Parents had no shortage of amazing comments about the program, and plenty of positive observations about how their children have been impacted by the dedicated staff of teachers and their special attention to individual students and their specific needs and learning styles.
Posted by Preston Benson on August 4, 2016 · Leave a Comment
I’ve been working with the marketing department at Durango Motor Company to think outside the box when it comes to producing this year’s television commercials. The most recent spot features a 2016 Kia Sorento during a girls “glamping” and SUP Boarding trip to Haviland Lake, north of Durango, Colorado. This commercial involved a few more logistics than normal, including applying for a Forest Service permit in the Columbine Ranger District, rigging a homemade canopy and procuring all the props necessary for a successful glamping trip, and finally snagging a camping spot for filming at the highly popular Haviland Lake campground.
Posted by Preston Benson on June 23, 2016 · Leave a Comment
I worked with Por Vida Tattoo in New Mexico, to take existing footage of a previous event to create a regional television campaign promoting their sixth annual New Mexico Tattoo Fiesta in Albuquerque. With a goal of greatly increasing attendance of this year’s event, they have undertaken an ambitious advertising strategy on cable televisions, Direct TV and DISH, with spots on the largest networks in the country A&E, Discovery, ESPN, FX, History, MTV, TNT, USA. Our goal was to create a high energy commercial, using a professional voice over artist, and attention grabbing motion graphics. Footage credit goes to Michael Harrison of www.whoisharrison.com.
Posted by Preston Benson on May 27, 2016 · Leave a Comment
For our next adventure with the “You’re Adventure Starts Here” campaign for Durango Motor Company, we took to one of the many beautiful mountain biking trails surrounding Durango, Colorado. Production began in early Spring, and the trail system accessed via the Horse Gultch Trailhead were the first to offer dry dirt, free from patches of snow and mud.
I working with the Boys & Girls Club of La Plata County throughout 2016 to provide various forms of video marketing to help spread the word about the community’s “Positive Place for Kids.” Megan Hayes, club director, was interested in providing embedded video content in email blasts to the community, and so we are producing one testimonial a month to spread awareness about just how much The Club benefits kids in our community. In addition, we have produced the above fundraising video for one of The Club’s largest fundraisers of the year. Later in the Fall make sure to be on the lookout for the much anticipated 2016 Boys & Girls Club Music Video.
Preston Benson Videography